We have all been there, you have a few moments to spare so you click on a short Youtube video, only to be hit with a thirty-second advertisement that feels like it drags on forever.
If you have been dreaming of the day that Youtube gets rid of these annoyingly long ads your prayers have been answered. According to BBC‘s Newsround, Youtube has decided that from 2018 onwards they will finally be scrapping the 30-second unskippable ads.
So what does this mean for the income of creators? We aren’t entirely sure. While a Youtube spokesperson has revealed to BBC that the changes will be optimized for both users and advertisers, no specific information was given on ad formats, or whether this could potentially effect creators on the platform.
“We’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers,” said a Google spokesperson to BBC.
While no specific details have been released, we expect the change to create a more user-friendly viewing experience that might entice people to ditch the ad block.
Nothing is worse than when you’re trying to show someone a song on YouTube and a 30 second un-skipable ad comes on
— Jacob Yoder (@TheRealJYoder) February 20, 2017
If I have to watch one more 30 second unskipable ad for Get Out on YouTube, I’m going to drop kick my phone into orbit
— Chocodile (@Sneksaphone) February 21, 2017