Youtube is making another big change to their platform, this time by restricting monetization for small accounts with less than 10k lifetime views.
It seems like Youtube HQ is receiving controversy over another big change to the platform. Youtube came under fire last month after it was accused of filtering LGBQ content from the platform’s restricted mode. Now, VP of Product Management Ariel Bardin has announced that the video streaming company will no longer give channels with under 10k lifetime views the option to receive advertising revenue. The game-changing decision was made in a bid to keep original content from being re-uploaded by channels copying and impersonating successful Youtubers for a quick cash grab.
In 2007 the company rolled-out the Youtube Partner Program which gave creators big and small the opportunity to earn revenue from their video content. But, starting today, they are taking steps to protect creator content by upping the thresholds required to join the partner program.
Channels with less than 10k views will no longer be served advertisements on the Youtube Partner Program, and new threshold requirements will be put into place. From now on, every channel will be going through a review process to confirm their content meets both Youtube’s community guidelines and advertiser policies. No review time frame details were provided by the company, but Youtube did note that creators will still receive all advertising revenue gained prior to the change.
So what happens if you are a creator who has yet to hit the big 10k?
Youtube suggests that you visit their creator academy for advice on how to gain more views.